Unit 20: Promoting Health Education- P1

Unit 20 Promoting wellness Education- P1 In this unit I am going to formulate three polar onrushes to promoting Health Education the three come alonges I am going to explain be surge Media, Community training and cardinal fashion Communication. The first plan of attack to promoting Heath Education is Mass Media. -Mass media-any written, printed, visual, electronic, auto-visual media unquestionable to reach kettle of fish audience and the public. -Audience segmentation-division of a population into a much homogenous groups based on similarities in attitudes, beliefs and knowledge.This allows greater impact of the centre. It is utilise mainly in promoting Health Education to raise public sentience about a particular business or issue, Stress the ill-effects of membrane-forming behavior and the benefits of preventive behavior. Mass Media dissolve be found anyplace and e reallywhere. Just a few of the many different types of Media be, Television, Radio, billboards, Posters. in that respect halt been many different potent National health apparent movements much(prenominal) as Physical activity, diet, pot, heart disease, sexually transmitted infections and mental health.There ar many different carriages of approaching promoting health grooming much(prenominal) as, planned campaigns and advertising. This has the value of assing a wide target audience and whitethorn be tailored to brook particularised objectives. Unpaid publicity, this may be low cost campaigns that may empathisem to provide greater believability to the target audience. Mass media set up usance many different approaches to promoting health preparation. Some of the ways you could kick upstairs health precept is fear, virtually campaigns use fear to get the message across and for it to concur effect much(prenominal) as, smoking and the effects such(prenominal) as dissolvecer.An Example of a mass media campaign utilize to kindle health education is the NHS Anti-smoking campaign that have a number of media approaches such as very graphic posters and tv advertisements such as The Id do anything advertisement. These types of advertisements are designed to motivate smokers to quit and by featuring the children of smokers singing Id do anything from the musical Oliver with the endline Your kids would do anything for you. Why dont you stop smoking for them? I theorise that this type of approach would have a very overconfident solution with a number of deal giving up smoking, The outcomes from this NHS campaign would be measured by Engagement and response, Daily/ hebdomadal call figures, Number of NHS Quit Kits ordered and Web stats unique visits, condemnation spent on site, number of page views An a nonher(prenominal) mass media approach would hire health educators melting to encourage flushed lifestyles and wellbeing by educating various(prenominal)s and communities.They create awareness on subjects that contribute prevent diseases, injuries, and other health problems. Health educators attempt to prevent illnesses by informing individuals and communities about health-related topics, such as proper nutrition, the importance of exercise, how to avoid sexually transmitted diseases, and the habits and behaviours undeniable to avoid illness. The advantages of victimisation mass media to call forth health education are that you washbasin raise important issues and create awareness about them.Mass media is to a fault a good way to get race opinion about and discussing the issues, it is likewise a good way of reaching a large audience and a scatter gun approach bathroom be utilise. On the other hand there are a few disadvantages of utilize mass media to promote heath education, such as cost powerfulness. Mass media can be very cost efficacious and have high costs such as advertising. A dot gun approach and it may not be as effectual as a direct approach. Sometimes you cannot tell who the messag e is approach shot from and it is only one way communication.You withal cant see the outcomes or tell if it has been effective for a very long time. boilers suit I believe that the use of mass media in health fosterance is widely used. It can be used locally, regionally and inter home(a)ly. But the outcomes of some mass media campaigns are yet to be realized and to be turn up as successful or unsuccessful. Mass media is one of the main approaches used in health progress and its lack of success may be due to its oversimplification or segmented view of health and well-being.The chip approach to promoting Heath Education is Community development. -The process whereby people who are marginalized or life in poverty work together to localise their needs, create change, exert more influence in the decisions which call for their lives and work to mitigate the quality of their lives, the communities in which they live, and the society of which they are part. Community developmen t involves changing the relationships between ordinary people and people in positions of power, so that everyone can take part in the issues that affect their lives.It starts from the principle that at heart any community there is a wealth of knowledge and watch which, if used in creative ways, can be channeled into collective do to achieve the communities desired goals. Community development is used to promote health education because the problems can be directly targeted and hit. Community development is used to target issues such as environment issues, housing, crime, pollution, support and isolation. By improving these issues you can improve the health issues that have become a consequence, such(prenominal) as smoking, alcohol, drugs, stress, exercise and crime. See diagram belowA further approach to community development could involve a multiagency approach. The multiagency approach could involve the Government, local authorities, health trusts, the police, schools and othe r agencies all co-operating to achieve one outcome in spite of appearance a community. You can promote heath education by targeting an individual group such as children, preadolescent people, families and the elderly. It would involve the completed agencys working together effectively, putting children, young people and their families at the centre of decision making in order to meet their needs and improve their lives.An example of using community development to promote health education could involve starting a group confluence in a local community centre and doing sport activities. Or the local council providing free health facilities for the community such as star sign Classes that could vary from aerobic sittings or keep fit sessions that could involve using the wide range of equipment available at all the sports centers throughout the borough. The session aims could be to develop fitness, weight control, balance, and coordination, fun and group interaction.There are many ad vantages of using community development to promote health education such as working to improve peoples living environment. Providing a joint effort that brings the community together. It can also improve self esteem and make people have a can do attitude and empowers the community. It is also effective because it can be through on an effective small outmatch. I. e. 1-1 or 1-10 and you can be given the feedback automatically. Another benefit may be that it is not cost effective because you could use resources from the mass media such as leaflets, posters or videos.On the other hand the disadvantages of using community development to promote health education are having to have a number of people that are commit for it to have an effect, and some people inside the community may have a negative attitude and smell as if change is not possible. Others may depend on other people to fix the issues and you may not be able to evaluate the outcomes to see the effectiveness. Another problem may be that the message may not reach everybody within the community or people may hold back on their feelings or opinions.Overall I believe that Community development is an effective way of promoting health education because it can be used within a community to target a specific area or health problem that may need attention, such as scant(p) housing. I believe that by addressing the main problems you can also target the health problems that have become a result of this. The final approach to promoting health education is deuce-way communication. -Two-way communication uses communication to negotiate with publics, soundness conflict, and promote mutual understanding.Two way communication is used to in promoting health education mainly to discuss health issues that may affect certain individuals. Two way communication involves one person having a thought whence sending that message to the person who is concerned. The receiver then processes the message and gives the feedback. Th is cycle continues until a positive outcome has been achieved. Two way communication works by only addressing it to a certain individual whom it may concern such as a doctor to a patient.Its effectiveness depends on the way it is addressed to the receiver because people with different ages may need to be spoken to differently such as a young child would be spoken to in a different tone of voice or manner compared to an adult. Two way communication is used to promote health and social care in many different ways. It involves basic talking and listening, this can be a very effective simple way of making a positive change. Body language can also contribute to the outcomes of health progression because if the health promoter shows open, positive body language and shows interest in the feedback they are receiving.This will show a positive attitude and may have a positive effect because the person who it concerns will feel supported. Two way communication could also be used in the form o f leaflets, letters or posters detailing some basic selective information about the health promotion. Two way communication can also be used to promote health education presented as E-communication by using Email, Facebook and Video. An example of using two way communication to promote health education could involve Voluntary Organizations promoting a health message within a school such as an anti-drugs campaign.The Public Health Agency run an anti drugs campaign called Your body, your life, your choice this campaign was acknowledged that young people had to make up their own minds about drug use. The campaign works to provide young people with accurate information on the dangers of drugs, and to influence the attitudes of young people so that they are prepared and taught not to experiment with drugs. The target audiences for this campaign are 10-13 division olds and 14-17 year olds and parents. There are many advantages of using two way communication to promote health education.A n advantage of using two way communication is that it can be used on a very cheap, small scale basis such as a 1-1 or a 1-10, you can also be given direct feedback. Sensitive issues can also be discussed between two people. I also think that it is an advantage that the target audience can be chosen to meet the specific health promotion needs, such as aiming an anti-cannabis campaign at 16-19 year olds. On the other hand I think that the disadvantages would be that it may not have the same effectiveness as the mass media approach because it is only being used on a small scale.I also feel that it is very limited at what health promotions can be used for what audience. Another disadvantage is that I feel that it would be hard to stress the delayed gratifications to the audience and I think that people would rather choose the instant gratifications. Overall I think that using two way communication to promote health education is a good idea because it can be used on a small scale and pri vate, sensitive issues can be discussed. I also think that it is a good effective way of promoting health education because the issues can be targeted and hit where it will make the biggest impact such as in schools.On the other hand I think that this way of promoting health education may not be as effective as the mass media approach because the mass media approach can reach a wider audience. Health Promoters Health promoters work to promote a positive attitude about keeping healthy, living a healthy lifestyle, preventing illness, and preventing any existing illness from becoming worse. Health promotion covers many different health issues such as diet, obesity, smoking, exercise, alcohol, preventing heart disease, cervical screening, mammilla screening, sun and health ect.Health promoters can be found twain local and nationally an example of a local health promotion is Refresh Free leisure, Anyone who lives, works, is in full time education or whose GP practice is in Blackburn wi th Darwen qualifies for free leisure. This campaign depends on the use of mass media, two way communication and community development. An example of a national health campaign is the NHS Anti smoking campaign, this is a national campaign because it was used across the country and across Ireland and Scotland.This campaign broadly speaking depended on the use of mass media but also used two way communication and community development to create a more effective outcome. An example of a international Health promoter is, The institution Health Organization (WHO) this health promoter is the coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, and monitoring and assessing health trends.