Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service malicious gossip         Background culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes Copernican idea         Brand chartering Methodology         Pg. 4 Result and reciprocation                  Brands central idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 recommendation         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 attachment         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 2 0          substance product and supplementary services         Pg. 20- 23         Types of information stored in CLASS infobase         Pg. 23         Needs and sources of market resources         Pg. 24          aid fictitious character indicators defects         Pg. 25         Internal customers satisfaction data         Pg. 25         Percentage of turnover put         Pg. 26          prosperous Standards         Pg. 27          line Excellence Roadmap         Pg. 28- 29         The basic empowerment growth         Pg. 30 I. Introduction Importance of service grade A brand is an important corporate asset which is the chief(prenominal) barb for marketers to distinguish their services from competitors.

Brand management is necessity because engineering and service formulation will be copied by great competitor quickly while only brand personalities cannot. Also, prospering brand is valuable because it can create a pullulate of future earnings. Background information of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned subsidiary of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 luxury hotels in different countries. The Ritz-Carlton, HK, which strategically located in the elbow room of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the fivesome world -class hotels in the world and won oodles of awards (Appendix 1). The hotel is designed to suit the requirements of its principal customers: (1) meeting Event Planners (2) autarkical Business and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a torrential essay, order it on our website: OrderCustomPaper.com

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