Comparison of Amazon to Bershka Samples †MyAssignmenthelp.com

Question: Discuss about the Comparison of Amazon to Bershka. Answer: Amazon.com is an American company of electronic commerce and cloud computing. It is the worlds largest internet retailer as measured from its revenue and capitalizing market. The company enjoys a great deal of customer experience that has led to its success throughout the world. It sets standards for other companies working online and is highly used and recommended by people from all nations. A comparison of the brand name with an online store, called Breshka that operates in the United States and Switzerland helps to ensure the position of Amazon in the global market. It also helps to identify the ways other online sites can improve to operate successfully in the global market situation, increasing customer experience and preference for the companies. About the company: The Amazon company was founded by Jeff Bezos in the year 1994, its base being in Seattle, Washington. The company started operating as an online bookstore and gradually diversified its business by selling video and MP3 downloads, video games, software, electronic goods, apparels, jewelleries, toys and such other consumer goods. The company stands out to be the largest provider of cloud infrastructure services such as the IaaS and PaaS (Rossman). It also sells consumer electronics and low-end products through its in-house Amazon Basics brand. The company has differing websites of it in the different countries and stands at the fourth position as the most valuable public company. It has surmounted to be the largest internet company by its collection of revenue (WSJ, 2018). The company always take the feedback and customer reviews, which they try to evaluate and render solutions. As a whole, Amazon has been able to maintain its fame and reputation on the global market with a huge margin of profits it has been sustaining for itself. Amazon as the pioneer: Amazon is the worlds most consumer centric company that is slowly and steadily heading to be the worlds first online market that delivers its brand promise like none before. It has been responsible to have incurred 44% of the entire e-commerce sales in U.S in the year 2017 (Thomas). The company focuses more on the consumer choices and attitudes than the competition it has or can have in the global market. It thinks for the long-term business and is proud of its operations that have attained excellence from nations all around. Amazon has been able to be one of those few brands that are marked by enormous customer obsession. In service polls, Amazon serves to be at the top of the most preferred online retail sites by customers (Semprini). It gives the worlds most relevant brands to its customers and enjoys a huge customer loyalty surpassing the other sites. The company has been able to increase 19 million members as prime customers in a year. The brand has been able to completely modif y customer experience in online shopping. It has always been updating itself with improving technologies and has always prioritized relationship with customers, focusing on their expectations and satisfactions that have accumulatively led to its glorifying success. Amazon as a customer-centric company: The brand Amazon works on the basic and primary focus of building and developing customer relationships. The company promises to be the most customer centric company in the world with all its engagement to satisfy customers from all around the earth with its high range of products (Klaus). The noble approach of the company has not only increased the customers reliability and preference for the company but has also added to increase its profit enormously. The company has about 50 fulfillment centers with more than 90,000 employees that works on the customer relation with the company (Varia, Jinesh, and Sajee Mathew). The company is constantly urging its customers to give them back a feedback so that they can work on their drawbacks. It has been able to be a hassle free online shopping destination with barely any shipping charges. The company also provides their own recommendations along with the products that are undoubtedly reliable. The easy customer service telephonic conversation with direct Amazon members also elevates its potential to be customer-centric. Moreover, the use of advanced technology by the company determines its unique vision and promise of being a completely customer-centric company. Role of employees in developing Customer experience: The chief objective of Amazon is to satisfy its customers and everyone associated with the company undertakes this responsibility. Not just the ones facing the customers directly, but all the employees together contribute to develop the sole concern of the company to be customer-centric (Lemon and Verhoef). They work with the primary concern to optimize customer experience and thus communicate in a very friendly and ready to help attitude that heightens the good reputation that the company holds. Customer journey of the Amazon customer : Amazon is highly praised by its customers for its excellent service and products that has been fulfilling the companys desire to be entirely customer centric. It has been able to function according t the expectations of its customers. The journey of the customers in Amazon is a long-term affair. Competitive prices, swift delivery, and fair returns enable Amazon to have a grip on its customers. It also has a lot of trust of its potential customers that has made the journey of them in Amazon sustaining as well as appealing. A step ahead in use of technology by Amazon: Amazon has made a remarkable use of technology in its marketing strategies that enables it to ship the ordered items to the customers within a day. Amazon has a tendency to continuously innovate ideas and implement them in its business processes. It is experimental in its operations that have always led to its development and success. In its modern approach, Amazon uses the technique of raise, eliminate, create and reduce framework, eliminating traditional retail distributors and developing direct relations with suppliers. It also raises the standard by providing greater platform to customers for better choice and value of products. The company has created a new level of cloud computing with the introduction of the new Amazon Web Series, built from core technology that is globally recognized and famed (Hashem et al.). The company also reduces the ineffective and products that are for short-term profits. All these innovations and experiments in the business have always led to its grea ter expansion and profit in the global market. Bershka is an online fashion store that provides a wide collection of apparels to the customers. It is also operational in the United States and along with the clothes; the retail store has a stock of shoes, beauty products and accessories for the customers. Areas in which the business could improve: Bershka is famous for the quality products that it delivers. However, it lacks the variety that Amazon has. Moreover, the price is also high compared to the price that one gets in buying products from Amazon (Klaus, Phil and Bang). The store is solely concerned with clothes, shoes and accessories. Along with the lowering of price of the commodities, it could also include other important as well as necessary items such as books, home decors and consider the basic amenities, the way Amazon does (Marjanova). This would enable the customers to buy a variety of products from a single destination app rather than resorting to multiple sites. The DNA of the customers: The DNA of the floating customers in case of Bershka is that they are searching for home dcor items as well as electronic goods in the site. The regular customers also tend to prefer the site when the online store when gives sales and free delivery of products. Approaching the DNA issue: Analysing the DNA of the customers of Bershka, it can be suggested that the retailers must improve their marketing schemes. Instead of keeping high prices and getting customers in time of sale, the company can fix reasonable price for the products (Schroeder). This would enable it to hold on to the customers. The shipping charges are also very high for the products that tend customers to switch on to other sites like the Amazon. Having an insight into the DNA, the company can well-understand the various products that the customers are searching and likewise take initiatives to increase the range of products to promote great experiences in the customers. Amazon approaches to improve customer experience in Bershka: Amazon focuses on retaining its customers than to provide huge discounts. Its customer support, flexible policies in returning items and fast delivery methods are way beyond any comparison to Bershka. The company enjoys a very superior position because of the massive customer loyalty it has gained through the years (Bilgihan et al.). Bershka is in comparison not even known to the entire population. The Global Prime membership scheme of Amazon has been in fame that delivers items to these customers within a day or two. Bershka has not been able to provide any such marketing strategies. They are more in to offers and discounts that are not always attractive for customers. Bershka has no self-service support for its customers that Amazon provides that foster a better customer experience. Easy support, free returns and humble relations with the customers would improve customer experience for Bershka that Amazon has already been able to attain. The entire assignment denotes that Amazon has been the most preferred online store for people and various operating retail sites need to undertake measures that have been discussed in the essay to increase their market to a good extent. The notion of Amazon to develop customer relations and employee efficiency stands extraordinary compared to other sites that has embarked to its glory over the years, which is yet to attain for other sites operational in the market. References: "Amazon's Sales Versus Other Internet Retailers -- Interactive".WSJ, 2018. Online. Internet. 20 Mar. 2018. . Available: https://www.wsj.com/articles/compare-amazons-sales-with-other-internet-retailers-sales-1377723857. Bilgihan, Anil, Jay Kandampully, and Tingting Zhang. "Towards a unified customer experience in online shopping environments: Antecedents and outcomes."International Journal of Quality and Service Sciences8.1 (2016): 102-119. Hashem, Ibrahim Abaker Targio, et al. "The rise of big data on cloud computing: Review and open research issues."Information Systems47 (2015): 98-115. Klaus, Phil, and Bang Nguyen. "Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector."Journal of Strategic Marketing21.5 (2013): 429-442. Klaus, Philipp. "The case of Amazon. com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)."Journal of Services Marketing27.6 (2013): 443-457. Lemon, K. N., and Verhoef, P. C. Understanding customer experience throughout the customer journey.Journal of Marketing,80(6) (2016): 69-96. Marjanova Jovanov, Tamara. "Principles of marketing: Setting goals and marketing strategies." (2015). Rossman, John.The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company. Vol. 1. Clyde Hill Publishing, 2016. Schroeder, Bernhard. "leaders: build customer truth into your company dna."Leader to Leader2015.78 (2015): 19-24. Semprini, Pietro.Amazon. Diss. 2017. Thomas, Lauren. "Amazon grabbed 4 percent of all US retail sales in 2017, new study says".CNBC, 2018. Online. Internet. 20 Mar. 2018. . Available: https://www.cnbc.com/2018/01/03/amazon-grabbed-4-percent-of-all-us-retail-sales-in-2017-new-study.html. Varia, Jinesh, and Sajee Mathew. "Overview of amazon web services."Amazon Web Services(2014).

Subliminal Ads Essays - Advertising, Marketing, Subliminal Stimuli

Subliminal Ads A collective term for public announcements designed to promote the sale of specific commodities or services while being integrated below the threshold of perception or awareness. To sell products, merchants consciously use subliminal advertising as a basis for general consumerism. This seems like an unnecessary task, but when taken into consideration all the people, who have expressed their disbelief in its effectiveness, it is obvious to see how vital and necessary such a task commands. Through this, corporations must take on new strategies and methods of persuasion and justification. The importance is that advertisers rely on a trust relationship with consumers in order to successfully subliminally sell products. In other words, those who don't believe in subliminal advertising, are its likely victims. The effect of subliminal advertising on the individual and the culture has been influenced and promoted by many different elements. Let it be magazines, newspapers or radio; but the most prominent in this field is television. Television advertising influences the choices we make, perhaps more so than anyone cares to believe. It may not be so obvious, but even teachers face competition with advertising. Television stations, for example, have some four billion dollars a year from industry to spend on programming for the same students that teacher`s face. Nicholas Johnson, a former Federal Communications Commission Commissioner from 1966 to 1973 writes that television is diametrically opposed to almost everything a teacher tries to do: TV tells them that the only thing necessary to give them all the joys in life and the values that are important is the acquisition of yet another product. TV is telling them to sit still and don't think. TV is telling them that they are to be treated as a mass. He writes that it is extremely important to understand this force in our society if a teacher is to deal with it. He writes the most important thing to know is that advertising is a business. Johnson continues: It is the business of selling. But what it is in the business of selling is you and your students. You are the product being sold. Who are you being sold to? You're being sold to an advertiser. It is the advertiser who is the consumer in this equation. The advertiser is buying you. The advertiser is buying you from the broadcaster. And why the advertiser is buying you is because he wants you to look at his message; his billboard, his magazine ad, and in this instance, his TV commercial. But in any study of advertising and advertising effects it is difficult to agree on what are clearly examples of advertising and what are clearly not. This is more difficult to do than it seems. Television is an excellent example of why this is so difficult in their attempt to influence purchasing decisions. He writes that the sole purpose of the television programs between the commercials is to act as an attention getting device. The scripts are written to build tension before the commercial to hold the viewer's attention during the commercial. He writes that once they have that attention, ... what is the advertiser trying to sell you? Products? No. He's trying to sell you a religion. What is it? It's the philosophy known as materialism. If you watch television closely, you'll see that there's no real difference between the programs and the commercials. Indeed, if you turn on a television set you often can't tell what it is that you've just turned on. Is it a commercial or a program? Suppose you tune into a Hawaiian beach scene. All right, there's a big hotel in the background and palm trees and there's this brand new car on the beach and this couple strolling across the beach. Now you don't know whether that's going to turn out to be a scene of one of these cops-and-robbers programs or whether it's a commercial. It is even more important to note, however, that you don't know what it's going to be a commercial for. That's because every commercial is a commercial for all products. Most of us are aware of the huge amount of sophisticated research generated by the advertising industry to refine its persuasion techniques. We even feel comfortable admidst our advertisement-plagued society. Although subliminal advertising may be effective, the most difficult factor is relaying the message to possible consumers. Such advertising techniques include flash messaging, buzz words, celebrity endorsements, emotion targeting, fear and the oh-so common bandwagon method. Flash messaging is a common technique where a viewer is influenced by

The Human Continent free essay sample

The fingertips of my reflection are cold, lifelessly cold. I have felt them while skimming my hands along the silvery stagnant surface of my bedroom mirror. I do not know why I repeat this action so often, letting the mirror’s shiny surface kiss my fingertips. Each time my efforts remain unrewarded, leaving me with an icy chill as I try to decipher the identity of the girl that stares unblinkingly back at me, but I continue to do it. I continue to touch, to feel, to gently trace the outlines of my own reflection hoping that I will somehow find something original enough to hold on to, but I never do. As much as I would love to tell myself that I am something purely original, a self creation, I know that I am not. I am just pieces, shiny little pieces of reflected silver welded into something useful. As John Donne once said, â€Å"No man is an island, entire of itself; every man is a piece of the continent, a part of the main,† and I am no different. We will write a custom essay sample on The Human Continent or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am not some spontaneously generated island, I am a part of something greater, and that greatness has created every part of me. In America, our culture revolves around individualism. There is this â€Å"every man for himself† mentality that has slowly begun to infect our entire nation. I understand this thought process. The rapacious need to stand out, to become something original, infects my own logic, but I have never really asked myself why. Why do I have this overpowering desire to differentiate myself from the whole? What drives my quest for uniqueness? Perhaps it is an inborn desire for independence. Everyone wants to be independent or self sustainable in some form or other. It is a reciprocal desire. Ideally, if I did not depend on anyone, then no one would depend on me. Thus, independence at its core is a twisted escape from all responsibility. This drive toward independence is both futile and incredibly destructive because total independence is simple impossible. Even the most fruitful islands are not self sustainable, and neither am I. I am inescapably dependent on both the environment and the individuals that surround me. Any logic that tells me otherwise is potentially dangerous because it destroys my responsibility to dedicate myself toward the good of the whole. If I were truly independent, I would have no reason or desire to commit myself to other beings because they would have no affect on me. My natural responsibility toward the human race as a whole would be extinguished because I would be under the sole influence of m yself. To rephrase John Donne, the idea of individual humans as solitary, self-sustainable islands is highly impractical because we are each irreversibly conjoined with a greater whole, and this unity brings with it inevitable responsibilities which we can not escape from through false concepts of independence and pure individuality. By eradicating the metaphor that links individual humans to islands, one is able to achieve a higher understanding of purpose and self responsibility. The human race in general can best be described as a continent. We are, or ideally should be, a cohesive unit of extremely intelligent life. Each individual aspect of the human continent builds on and influences the whole. It is a well know fact that the individual is solely a product of their environment and the experiences they have gone through, but does not this individual also contribute to the environment and experiences of others? This individual circle of influence is what binds the human race into a solidified continent as opposed to solitary islands. The environment creates the individual, and the combined efforts of individuals create the environment. Therefore, each individual has an inherent responsibility to uphold the standards of the environment they wish to create. The concept of individuality shifts from something or iginating in a sense of false independence towards a quality sought after to make a unique contribution toward the betterment of the whole that created the individual. This same theory applies to the way a country on a particular continent may adopt a higher standard of living to increase the worth of the entire continent. When I look into my bedroom mirror, I understand that I am no independent being. I am no island. This world has created me. Without it I would be nothing, and with it I am everything. Every success I have is a contribution toward something bigger. It is a contribution toward the human race, the continent to which I am a part of. I have given myself to the cause of humanity because humanity has given itself to me. I know that if I want to make humanity beautiful, if I want to make this continent beautiful, then I must push myself to make individual contributions that will benefit the whole to shape an environment that will further shape me and future generations. After all, I am a piece of the continent, a part of the main, and I have an inborn responsibility to add a uniquely positive contribution to this unification that has made me who I am.

Free Essays on Media Images Of Drugs

Depiction of Drugs in the Electronic Media â€Å"Because of the clear and present danger of Schedule I and II drugs, the electronic news media should reinforce our negative evaluations of Schedule I and II drugs by depicting them as causes of social evils† is a statement that has been debated for years. Should the electronic news media be held responsible for the way that they depict drugs? People have com accustomed to automatically believing the things they see on television and the news. Due to the electronic news media’s extreme influence over the people who follow the media, there is some truth to the above statement. People are influenced by the views of the media, so the media should carefully decide the way they want to depict Schedule I and II drugs in their stories and broadcasts. In my opinion, the news media should take a negative stance towards drugs. The electronic media has a great influence over the way the public sees any given subject. The influence that the media has over people is no different when it comes to their representation of drugs. The stances that the electronic media take in any certain situation are the same stances that most of the viewing public is also going to take. That is why the electronic media must carefully pick and choose their battles. When it comes to the war on drugs, it seems that the electronic media takes a pretty solid negative stance against drugs, especially Schedule I and II drugs. There are many ways that the electronic media can influence the views of the public. The main source of influence that the electronic media has at their disposal is their power of creating stories that can put the drugs in a positive or negative light. It is up to each individual media arm to decide how they want to depict the story. One thing is for certain though, if a media group runs a story portraying marijuana as an â€Å"evil† drug and that it should be completely cleaned off the s... Free Essays on Media Images Of Drugs Free Essays on Media Images Of Drugs Depiction of Drugs in the Electronic Media â€Å"Because of the clear and present danger of Schedule I and II drugs, the electronic news media should reinforce our negative evaluations of Schedule I and II drugs by depicting them as causes of social evils† is a statement that has been debated for years. Should the electronic news media be held responsible for the way that they depict drugs? People have com accustomed to automatically believing the things they see on television and the news. Due to the electronic news media’s extreme influence over the people who follow the media, there is some truth to the above statement. People are influenced by the views of the media, so the media should carefully decide the way they want to depict Schedule I and II drugs in their stories and broadcasts. In my opinion, the news media should take a negative stance towards drugs. The electronic media has a great influence over the way the public sees any given subject. The influence that the media has over people is no different when it comes to their representation of drugs. The stances that the electronic media take in any certain situation are the same stances that most of the viewing public is also going to take. That is why the electronic media must carefully pick and choose their battles. When it comes to the war on drugs, it seems that the electronic media takes a pretty solid negative stance against drugs, especially Schedule I and II drugs. There are many ways that the electronic media can influence the views of the public. The main source of influence that the electronic media has at their disposal is their power of creating stories that can put the drugs in a positive or negative light. It is up to each individual media arm to decide how they want to depict the story. One thing is for certain though, if a media group runs a story portraying marijuana as an â€Å"evil† drug and that it should be completely cleaned off the s...

Quantitative report Essay Example | Topics and Well Written Essays - 1500 words

Quantitative report - Essay Example The research will also try to concentrate on where the motives of the tourists and non tourists are different. Also, the focus will be mapping the correlation that has been developed in connection to the satisfaction and the intentions of the attendees. Literature review While discussing the literature review, it needs to be highlighted that the factors of motivation as well as the central focus of the music festivals needs to be taken into consideration. While trying to identify the motivation factors, it is important to focus on the underlying reason for conducting a music festival. Generally, the main reason for conducting a music festival is to promote the entire tourism package for a region. The festivals that are conducted on the lines of music performances are highly unique since they have the ability to attract visitors from a highly diverse span of geographies (Mosley and et.al, 2011). While discussing the motivation factor for the tourists, it needs to be highlighted that t he extrinsic factors of motivation play a very important role. In elaborating about the most important extrinsic factor, the focus needs to be given on the conflict of the masses happening in the work and leisure life of the masses (Robinson and et.al, 2010, p. 138). Basically the long hours of work time is having a conflicting effect on the leisure life of the masses. ... that there are a group of workers who are stuck in a very routine and monotonous kind of a job and are trying to attach to the music events for having a high levels of excitement, thrill and challenge in their leisure times as well as in their life. Another extrinsic kind of a factor that needs to be associated with the issue of motivation is that some attendees attach leisure as an extension to work. A certain group of people who are attached to a highly demanding and exciting kind of a job looks forward to seeking the same levels of excitement and thrill during the leisure time. As a result, the musical concerts hold a high level of value and a source of excitement and thrill to them as well (Robinson and et.al, 2010, p. 138). In discussing about event motivation and tourists, it can be stated that the concept has a high linkage with Maslow’s Hierarchy of Needs. The event motivation and participation of tourists in various events are related to the social and psychological n eeds (Heinsohn, n.d.) It also has to be stated that the event motivation at times are largely dependent on the factors like fund raising, generating mass awareness. Also, in some cases, the main motivation of the event is largely associated with the factor of promoting a brand or a performer. Talking in regards to the non-tourists, it can be said that for them, the focus of attending a music event is mainly on relaxing as well as socializing. Research Questions In this case, it can be stated that there can be three research questions. The first research question is to find out what is the demographic profile of the attendees? The second research question is to find whether the motive of the tourists and non-tourist are same or different? The third research question is to concentrate on whether

Human rights Research Paper Example | Topics and Well Written Essays - 2250 words

Human rights - Research Paper Example The essay is about the critical evaluation of the short story of children of the sea by Edwidge Danticat, who was born in 1969 in the Haiti’s capital. She had the hands on experience of most of the events she mentioned in her different stories. Danticat’s parents left her in Haiti four years after her birth and immigrated to USA. She spends 12 years of her life in Port-au-Prince. In 1981, she went to USA. She felt herself like an alien and in order to break her loneliness she started writing. Her writings started from the memories of her homeland i.e. Port-au-Prince, Haiti. By the time she reached her teenage she realized her quality of writing and started to write Novels. Her work was first published in 1994 with the name of Breath, Eyes and Memory. Her parents tried to make her nurse but after her graduation from a specialized high school she was more inclined towards the writings. Her first published novels i.e. breath, Eyes & Memory, were also served as her Masterâ €™s dissertations and were highly acclaimed by critics. The acclamation also includes Children of the Sea. It was published in 1995. Her collection of the novels and stories were nominated for the National Book Award. The following year Edwidge Danticat was named as the best Young American Novelist by the magazine named as Granta. She lives in the New York City and has become the teacher of creative writing (Boynton and Malin). The story is about the boat on which a revolutionary guy who was on a small boat that set sail for Miami. The young man belonged to Haiti, and he was a university student. Since his university period he became the religionist against the dictator in Haiti. As a result of his revolutionary activities in Haiti against the dictator of the time, the secret police named as Tonton Macoutes raid on his group. The young guy had to be exiled from the Haiti because Haitian Government wanted him. The young man had a girlfriend in his

Technology Evaluation Different Time, Different Place Essay

Technology Evaluation Different Time, Different Place - Essay Example LotusLive Event, meetings and event mapping features offers efficient web conferencing that can accommodate up to 1000 attendees. Through these features, both time and money are saved. Through the Dashboard, users are able to interact and invite other managers and communities that share same ideas. It allows chatting and mapping where live conferences are accessible. This feature aids the management to evaluate their working habits with other organizations With the combination of different applications, businesses are able to cut on costs related to information dissemination and collection. As a result, organizations experience increased profits while developing better working conditions. Furthermore, the business image is boosted and employees are motivated. The program allows firms to compare their results online through the community invitation feature and the messaging feature helps employees to communicate timely about important issues. The Lotus Live is compatible with other collaborative technologies e.g. Mozilla Firefox and Microsoft’s bundled online collaborative offerings. It worked well on my PC and Nokia C5. Lotus live Engage enables users to interact with correspondents both within and outside their organizations since it manages contacts and projects online. From my test, security is not a problem as communications are encrypted by the SSL technology (Hoskins, 2010). Overall, Lotus Live is an easy to use program that works well in many PCs and mobile phones that are internet enabled. With the Engage feature, businesses are able to interact cheaply and on time, which saves time and costs. Its meeting, conferencing and event map options help multinational organizations and/ or those with different branches, keep in touch without, as it is compatible with social networks like Twitter and Face book. Additionally, iNote and file manager within the same program make working easy. Thus, I would