Relationship Marketing Through a Number of Pathways Research Paper

Relationship Marketing Through a Number of Pathways - Research Paper Example Citigroup’s relationship managers have realized that the Company met all these three aspects. First of all, the Company offers both investment and commercial services which means that clients have a lot of services at their disposal. Some of them include; Mortgages, priority banking for high net worth clients, loans, investment banking, telephone banking and card products. Secondly, clients in the banking sector are in continuous need of these services. Lastly, those customers who decide to do business with the Company normally select one service or product. In the case of Citigroup, some customers strictly come to obtain loans, some would like to save their money there but access it conveniently when the need arises (commercial services and care facilities). The organization has implemented relationship marketing through consumer tracking. Since Citigroup is B2B backed, then it was able to use a comprehensive database to analyze what consumer tastes and preferences are. It ha s been a leader in business communication with the client. Citigroup has been asking its clients about their thoughts on the institution. It found that certain services were preferred over others. It also realized that consumer kept coming back for certain products during definite seasons. It was able to establish a pattern and focused its energies on products that gave them maximum returns. This was also topped up by improving services that clients were dissatisfied with. One such service was the provision of housing loans. The Company found out that many clients were happy with their rate of loan processing.

Seminar Advantage and Disadvantage Essay Example for Free

Seminar Advantage and Disadvantage Essay * The advantage in preparing your seminar in two months prior to your seminar is that you can prepare everything with excellence because you have a lot of time to prepare. * You have a lot of time to locate a good venue, decide a design so that can capture the audience interest by seeing the area so relaxing and refreshing. * Whatever food you plan to fix, try to keep to the middle of the road in your selections of what to fix. Think of the food not only for its basic food value but for how much enjoyment it will give in the eating of it. Once you have your menus made, purchase all of your groceries that can bought ahead * You can also get a very good speaker or host in your seminar * You can decide how many audience you are going to invite, and what your target market are. * You also have a lot of time to expand your prospective list. DISADVANTAGE * The disadvantage of this longer preparation is that there is a tendency that you are going to change everything of what you have planned earlier, because of changing of your plan every day to make your seminar beautiful until the day will come. ADVANTAGE IN SIX WEEK PRIOR TO YOUR SEMINAR * The advantage in this stage is you can allocate more of your time to perform what is your task in this period. * Make sure that your invitation card is amazing and creative. This time, you can change anytime your invitations if there is a computer error in your invitation. * You should check how obtaining and testimonial the speaker is, it is for you to know how effective he is as a speaker so that the audience will digest the agenda of your seminar clearly. * Preparing your agenda to cannot commit mistake in front of the audience. * You must check your site for the temperature problems, check the average of your sets, room type and shape of the area, for the finalization of the set ups of the venue. DISADVANTAGE * The disadvantage of this week there’s so many seminars are marvelously full of content but somehow more difficult to digest because there is one  keynote in the introduction by the speakers and the subjects is common chain of reasoning or unified body with perhaps many details but one overriding theme. ADVANTAGE IN THREE WEEKS PRIOR TO YOUR SEMINAR * The advantage of this week you will know that if they are available and interested in your seminar. * Distributing your list of potential attendees will shorten the time for you to look for an audience. * You have a little more time to develop your list of audience if the other response that they cannot come to the seminar. * You have a chance to convince the audience to attend the seminar by calling them. * By having the tarpaulin, media, and brochures, you do not need to come to that person and convince them to attend the seminar. * People will come and have a registration if they are interested. DISADVANTAGE * The disadvantage is that there’s an audience will refuse your invitation and there are times the publicity you made is not that effective most specially if you are lack of finance in conducting your seminar or your publication is too plain to get the attention of an audience to be in your seminar. TWO WEEKS PRIOR TO YOUR SEMINAR * The advantage of this week is that you have final attendees in your list. * The thing to do is to send them letter to confirm if ever they change their mind, you still have time to look for a replacement. * Obtain the material for presentation to prevent problems. * Create evaluation sheet and checklist for attendees in advance, for the event come the list is prepared. * Create a certification or token in advance to prevent hassle. DISADVANTAGE * The disadvantage of this week, you do not have much time to handle a big problems is there is, must especially in the venue. ADVANTAGE IN THREE DAYS PRIOR TO YOUR SEMINAR * This week you have a confirm attendees on your list book and you will instruct them where the venue is, what time it will be and the registration fee. * The event you are planning is well prepared and done. DISADVANTAGE * You do not have time if there will be an audience to back out. In venue, materials, invitation, token problems etc. there is no more time to fix.

Software to Manage the Olympic Games

Software to Manage the Olympic Games The Olympic and Paralympic Games are the worlds largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the Paralympic Games have provided athletes with disabilities with the opportunity to compete at the highest level. All athletes are encouraged to live by a set of shared principles -the Olympic and Paralympic Values of friendship, equality, respect, courage, determination, excellence and inspiration. The Games are held every four years in a different city and in 2012 London will be hosting the Games. London started the bidding process to be a host city in 2003. Over two years the bid team put together a plan to show how the London Games would be staged. The team presented the plans to the International Olympic Committee (IOC) in Singapore in 2005, along with four other competing cities. After evaluation, the IOC voted for the city that they felt was the most suitable to host the Games in 2012. London received 54 votes in the final round compared to the 50 votes awarded to Paris and so became the host city. The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) has been set up to take responsibility for planning, organising and delivering a memorable Games in 2012. This is a huge task. The ÂÂ £2 billion needed to organise and run the Olympic and Paralympic Games has to be raised by LOCOG from the private sector. This is achieved through selling sponsorship, merchandising, broadcasting rights and tickets for events. The London 2012 Games will bring together more than 14,000 athletes from 205 countries. Spectators and sports enthusiasts will buy nine million tickets and billions of people around the world will watch the event on TV. Ensuring everything runs smoothly is a tough challenge and LOCOG cannot do it on its own. It has to work closely with many partners and stakeholders to make it happen. This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Games. A. Objective: Your group has been chosen to write the software required to manage the London Olympic Games 2012 from sending invitations to the participating countries/ teams , managing the facilities, tracking the events , recording the results and finally keeping track of the results and the performance of the participants etc. B. Your Tasks and Deliverables:- Identify the major tasks to be carried out. Identify the order the tasks have to be developed. Can some tasks be done in parallel (at the same time) or serially (one task must finish before the next task starts) and break down the major tasks to the lower levels (as far as work package). Identify any special tasks (tasks which need specialists). Identify any major risks that could affect the delivery of the project or cause to exceed the project budget, time scale or increase the required resource. Construct a risk assessment table that will rate the impact of each risk that you identify. Recommend ways to provide for the risks after a careful analysis. Use your initiative to determine how long jobs take to Include the critical path analysis to demonstrate the beginning to end of the project and identify where there may be problems. Include the milestones. Determine the labour costs and provide a WBS containing these costs. The WBS should also content a set of estimates that are mirrored on the WBS and should be capable of rolling-up to demonstrate the overall cost of the project and the individual cost of each sub deliverable. Use the different project evaluation techniques done in the class to evaluate the economic feasibility of the project. Consider all the strategic issues arising out of the project success( and failure !) Consider all the technical issues arising from this project.

Zora Neale Hurston and Their Eyes Were Watching God :: Their Eyes Were Watching God Essays

Zora Neale Hurston and Their Eyes Were Watching God   Ã‚  Ã‚   Zora Neale Hurston an early twentieth century Afro-American feminist author, was raised in a predominately black community which gave her an unique perspective on race relations, evident in her novel, Their Eyes Were Watching God.   Hurston drew on her on experiences as a feminist Afro-American female to create a story about the magical transformation of Janie, from a young unconfident girl to a thriving woman.   Janie experiences many things that make her a compelling character who takes readers along as her companion, on her voyage to discover the mysteries and rewards life has to offer.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Zora Neale Hurston was, the daughter of a Baptist minister and an educated scholar who still believed in the genius contained within the common southern black vernacular(Hook http://splavc.spjc.cc.fl.us/hooks/Zora.html).   She was a woman who found her place, though unstable, in a typical male profession. Hurston was born on January 7, 1891  Ã‚   in Eatonville, Florida,   the first all-incorporated black town in America.   She found a special thing in this town, where she said, "... [I] grew like a like a gourd and yelled bass like a gator," (Gale, 1).   When Hurston was thirteen she was removed from school and sent to care for her brother's children.   She became a member of a traveling theater at the age of sixteen, and then found herself working as a maid for a white woman. This woman saw a spark that was waiting for fuel, so she arranged for Hurston to attend high school in Baltimore. She also attended Morgan Academy, now c alled Morgan State University, from which she graduated in June of 1918.   She then enrolled in the Howard Prep School followed by later enrollment in Howard University.   In 1928 Hurston attended Barnard College where she studied anthropology under Franz Boas. After she graduated, Zora returned to Eatonville to begin work on anthropology.   Four years after Hurston received her B.A. from Barnard she enrolled in Columbia University   to begin graduate work (Discovering Authors, 2-4).   Hurston's life seemed to be going well but she was soon to see the other side of reality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hurston never stayed at a job for too long,   constantly refusing the advances of male employers, which showed part of her strong feminist disposition.   But Hurston was still seeking true love throughout her travels and education.   At Howard University, Hurston met Herburt Sheen whom she married on May 19, 1927 in St. Zora Neale Hurston and Their Eyes Were Watching God :: Their Eyes Were Watching God Essays Zora Neale Hurston and Their Eyes Were Watching God   Ã‚  Ã‚   Zora Neale Hurston an early twentieth century Afro-American feminist author, was raised in a predominately black community which gave her an unique perspective on race relations, evident in her novel, Their Eyes Were Watching God.   Hurston drew on her on experiences as a feminist Afro-American female to create a story about the magical transformation of Janie, from a young unconfident girl to a thriving woman.   Janie experiences many things that make her a compelling character who takes readers along as her companion, on her voyage to discover the mysteries and rewards life has to offer.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Zora Neale Hurston was, the daughter of a Baptist minister and an educated scholar who still believed in the genius contained within the common southern black vernacular(Hook http://splavc.spjc.cc.fl.us/hooks/Zora.html).   She was a woman who found her place, though unstable, in a typical male profession. Hurston was born on January 7, 1891  Ã‚   in Eatonville, Florida,   the first all-incorporated black town in America.   She found a special thing in this town, where she said, "... [I] grew like a like a gourd and yelled bass like a gator," (Gale, 1).   When Hurston was thirteen she was removed from school and sent to care for her brother's children.   She became a member of a traveling theater at the age of sixteen, and then found herself working as a maid for a white woman. This woman saw a spark that was waiting for fuel, so she arranged for Hurston to attend high school in Baltimore. She also attended Morgan Academy, now c alled Morgan State University, from which she graduated in June of 1918.   She then enrolled in the Howard Prep School followed by later enrollment in Howard University.   In 1928 Hurston attended Barnard College where she studied anthropology under Franz Boas. After she graduated, Zora returned to Eatonville to begin work on anthropology.   Four years after Hurston received her B.A. from Barnard she enrolled in Columbia University   to begin graduate work (Discovering Authors, 2-4).   Hurston's life seemed to be going well but she was soon to see the other side of reality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hurston never stayed at a job for too long,   constantly refusing the advances of male employers, which showed part of her strong feminist disposition.   But Hurston was still seeking true love throughout her travels and education.   At Howard University, Hurston met Herburt Sheen whom she married on May 19, 1927 in St.

The Kitchen Gods Wife and The Bingo Palace :: comparison compare contrast essays

Mythology, Luck, and Fate in The Kitchen God's Wife and The Bingo Palace  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   In Amy Tan's novel, The Kitchen God's Wife, the author weaves Chinese mythology and beliefs through a woman's struggle to explain and come to terms with her harrowing past, to her American daughter, Pearl. Aside from the horror invoked by Winnie's tale of her life in Pre-Communist/Feudal China, the thing that struck me the most about this book was how often the themes of luck and fate crop up in the story. I often found that Winnie reminded me of the character Lipsha from Louise Erdrich's novel, The Bingo Palace in that both characters seemed to believe that their lives were controlled more by luck/fate than by their own will. While the similarities between the two books do exist, they are very different stories dealing with two cultures far removed from each other in location, beliefs and ways of life. I decided that for this paper, it would be interesting to look at how the ideas of mythology, luck and fate pertain to the culture of the Chinese and Native Americans in these two books. I would also like to look at how Asian Americans and Native Americans assimilate and change their cultural beliefs and practices into the larger "culture" of the United States. The Oxford Dictionary defines fate as: "1 a power regarded as predetermining events unalterably. 2 a the future regarded as determined by such a power. b an individual's appointed lot. C the ultimate condition or end of a person or thing (that sealed our fate)". The aspect of the story that especially stood out for me was the way in which Winnie chalked up everything that happened to her, good and bad, to the state of her luck at the time. It seems as if Winnie believed that she was fated to have bad luck from beginning of her life because of her mother. She tells of her mother marrying into a family where she became the "double second wife" which means she replaced the first "second" wife who had died. Replacing a dead wife was believed to put a woman into a bad-luck position, so perhaps Winnie believed she had inherited her bad luck from her mother and was "doomed" from birth. Winnie even attributes her horrible marriage to Wen Fu as a result of her bad luck.

Modern Labyrinth Essays -- Literacy Analysis

Film is a form of storytelling, and all stories are, in essence recycled, contemporary films must modernize a story of the past to make it accessible to modern audiences. This is the case with the film, Pan’s Labyrinth. The myth of â€Å"Theseus and the Minotaur† has been rewritten and modernized in the 2006 film, Pan’s Labyrinth. The myth â€Å"Theseus and the Minotaur† and the morals that exist within it, present a context in which it will be possible to interpret and analyze the film Pan’s Labyrinth as a modern day rewriting of the myth. In order to understand how Pan’s Labyrinth has been rewritten, it is important to first understand the original myth of â€Å"Theseus and the Minotaur†. According to Edith Hamilton’s Mythology, the story of Theseus and his quest to slay the Minotaur begins long before Theseus’s birth. â€Å"Minos, the powerful ruler of Crete, had lost his only son†¦while the young man was visiting the Athenian King† (Hamilton 211). In order to seek revenge, Minos invaded Athens and â€Å"declared that he would raze it to the ground unless every nine years the people sent him a tribute of seven maidens and seven youths† (Hamilton 212). When the victims reached Crete, they would be sacrificed to a beast that was â€Å"half bull, half human†, known as the Minotaur (Hamilton 212). The Minotaur was housed in a labyrinth where â€Å"escape was impossible† (Hamilton 212). â€Å"To this place, the young Athenians were each time taken and left to t he Minotaur† (Hamilton 212). This ritual continued until one year, Theseus, son of the Athenian king and heir to throne, offered to be one of the victims. Unbeknownst to the people, Theseus had every intention of slaying the beast. â€Å"When the young victims arrived in Crete they were paraded before the inhabitants o... ...ce to bravely and defiantly act against authority rather than blindly remain obedient. This film shows the power of innocence over evil and the triumph of imagination over colorless servitude just as the original tale of Theseus and the Minotaur, but with a darker new interpretation. Works Cited Filmtracks Modern Soundtrack Reviews. (2007, January 05). Retrieved May 04, 2012, from http://www.filmtracks.com/titles/pans_labyrinth.html Goodykoontz, B., & Jacobs, C. P. (2011). Film: From Watching to Seeing. San Diego, CA: Bridgepoint Education, Inc. https://content.ashford.edu Hamilton, Edith. Mythology. 1942. N.p.: Back Bay Books, 1998. Print VC. (2010, September 23). The Vigilant Citizen. Retrieved May 05, 2012, from The Esoteric Interpretation of Pan's Labyrinth: http://vigilantcitizen.com/moviesandtv/the-esoteric-interprentation-of-pans-labyrinth/

Rewards of Teaching ( A Reflection of Experience) Essay

â€Å"Never in my wildest dreams have I dreamt of becoming a teacher.† This was my introductory line when I delivered my impromptu speech in front of a group of teachers who took master’s class at Xavier University. Along with this line were scenarios flashing back. . . My elementary and high school teachers tagging along not just big bags full of teaching materials but with commercial stuff to help augment the meager income they received in doing the taxing and heart quenching job of teaching. They were to me, missionaries who painstakingly labored their way out just to reach out to the young populace in far – flung areas and made education available despite low salaries and in limbo benefits. Teachers were images of sacrifice, of service, and of deprivation to financial stability. They are sacrificial lambs in many occasions and situations which call for heroism. They are full of passion and are too busy to be in fashion and I could see how laborious their work was. These were reasons why I told myself that I should not become one. But fate has it all that brought me to my most dreaded profession. Situations and conditions pre-determined my destiny and it took me awhile to realize that it was never an accident that I matriculated education during college and that I was meant to become a teacher for life. It was during my early years of teaching when I truly realized that indeed teaching has never been an easy task. It is always paralleled with drawbacks, challenging responsibilities and unswerving demands of the job. It is twinned with orders, circulars, and memorandums which are bound to be followed and implemented. It is in fact, a profession which requires a certain degree of commitment, patience, service-orientation, level-headedness, and docility of heart to perform the tasks/responsibilities expected of it. In teaching, the teachers are duty bound to obey (sometimes blind obedience is deemed necessary) any policy and to perform its vast and enormous culpability. That is why teachers are always at risk and are prone to various stressors which in many cases have caused frailty. A lot of factors are to be considered in order not be weighed down by its pressures. Often times, the call of duty impede our personal desires and whimsical pleasures. The deadlines we have to meet, the requirements we have submit, the lessons and strategies we have to prepare, the clienteles we have to face, the co- workers we have to deal and the superiors we have to obey orders with are the myriad responsibilities a teacher has to perform. But my number of years in teaching has aligned my thoughts and has shaped my emotions. The day to day experiences and encounter with children has proven me wrong that despite the demands and challenges, there is fulfillment in teaching. There is a sense of pride and joy in knowing that children under your care have been formed into a total person and have become successful and great assets in the society where they belong. When students come back and say their pieces of sincere thank you, a certain feeling of elation is somehow felt bringing to mind the fruition of what I have labored for. With this thought, an inmost joy is felt knowing that I had my share in the most noble profession and mission of molding the hearts and minds of the children and above all, I have my share in building a nation with a promising future †¦ Furthermore, there is a rewarding feeling, knowing that, what I do in the service of the youngsters is my way of serving my creator, the Greatest Author and Teacher of all times. And in faith I know that my sacrifices will never be in vain in the eyes of my Master Teacher – my unseen partner. My only prayer is to bloom in this vineyard where He has planted me and not to grow weary despite the tests that He prepared for me! Now I realized that, â€Å"never in my wildest dreams have I dreamt of becoming a teacher† because I was molded and predestined to be. HE is my potter and I’m just a clay.